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Business Research: Find Books

A guide to business research at Cañada College Library

Video - Searching the Catalog

Search the Catalog!

Use the search box below to search the Library Catalog for books, reference materials, videos, etc.

 

Marketing Books

Catalog Search Tips

Search Any Field to search using keywords:
e.g.  brand management

Have a phrase? Search with quotes:

e.g.  "social media marketing"

Search  Subject Field, which utilizes the Library of Congress Subject Headings to locate items on the same subject.

Try the following relevant subject headings:

  • marketing
  • advertising
  • branding (marketing)
  • market segmentation
  • public relations

 

 

Call Numbers

Browse these Call Numbers in the Main Stacks for more information on:

HF5410 - 5417.5  Marketing, product distribution

HF5437 - 5444  Purchasing, selling

HF5801 - 6182  Advertising

HD 9000-9999  Special industries & trades (for marketing of a particular product)