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Business Research: Web Resources

A guide to business research at Cañada College Library

Marketing Web Sources

American Marketing Association

Marketing and advertising articles, research and tips at the AMA's Resource Library.

Seth Godin's Blog

One of the most popular blogs on the internet. Seth discusses marketing and the way ideas spread.

Marketing Profs

Blog provides marketing news, opinion and commentary from a roster of marketing professors.

Marketing Research Association 
An association of practitioners. Website includes the Blue Book a database of research organizations, standards and other information. Parts of the site are available to members only.

Customer, Branding, & Products, Marketing Web Sources

Surveys of Consumers

Current and historical data from the Reuters/University of Michigan Surveys of Consumers.