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Business Research

A guide to business research at Cañada College Library

Getting Started with Company Research

  1. Company's website (free)- Don't overlook information that can be found on a company's website such as company history, mission/vision statement (as available), 10-K/Annual Report (public companies), media/news/press releases. Check out "For Investors," "About Us," or similar links. 
  2. Annual Report - Public companies are required to file an annual report to the U.S. government, known as a 10-K. These reports will often include a section on the company's history.
  3. Company profiles in library databases- Check out the Library's Business Databases for company and industry-related information.
  4. Information on public companies is readily available than on  private companies or subsidiaries.

Company Profiles

NOTE: MarketLine Reports --  Company Profiles, Industry Profiles, and SWOT Analyses -- are available in the Business Source Elite  database.

Additional Recommended Databases for Company Research