If you were evaluating a chocolate product to import and sell in your store, you would need to ask many questions to make sure you were getting a quality product. Of course, taste is the most obvious factor.
What other questions would you ask? For example:
What is the source of the cocoa beans? How are they grown? How is the candy made? Who makes the candy? Are the workers treated fairly?
When you are evaluating information from a website, you'll need to ask similar questions to determine the quality of the source:
Evaluating Webpages provides great tips and strategies to help you decide what's a good source.